Content has always been the obvious part for any interactive experience. Most of us have heard the simile for content being the king or queen or belonging to some part of the royalty, but content remains intangible. For most, content isn’t cutting enough and problems of delayed projects, uneven voice, dead social media networking, customer confusion etc crops up. Therefore, in this blog, we would seek the appropriate solution.
Being vary of the pretensions is important. It is equally vital to understand that articulating a problem does not mean solving the solution. The two most common fake solutions are as follows:
Snake Oiled Search Engine Optimizers
Most vulnerable organizations fall prey to SEO snake oiled company who proposes black hat techniques and extensive link exchanges, ultimately falling hard. To understand the vast possibilities of SEO, it is important to imbibe the spirit of search engines. Quality content should be consistently published. Another caveat, not all SEO organizations are vicious. They are not magic pills but definitely have the capability to drive in quality traffic.
Over Assured Technology
No technology solely has the power to convert leads into sales. This is the reason that unrealistic expectations should be avoided. Tools aid in accomplishing the goals, but it is also imperative for the organization to strategize accordingly. The technology can be used saddled with a professional team that manages the website and responds to the customer’s requests.
The Real Answer
No singular component of SEO or technology can solve the problem in regards to content. Content problems can be solved with proper implementation of plan, design and development to build an effective interactive experience. There can be no compromise on the quality of the content.
Planning each aspect of the content is necessary to get results. Content is not only about writing the copy. It is important to focus on three key areas of inspection, editorial and architecture. Enlisted below is a precise introduction to these three areas:
INSPECTION OR ANALYSIS:
The scrutiny by a magnifying glass is the first step to plan the exact changes and thereby reach the desired results. The two categories are the content analysis and content audit. Sometimes they may be combined for a thorough evaluation.
The analysis would inspect the elements that surround the content and affect it. Surrounding the three most important elements of goal, users and processes, the content can be analyzed and judged accordingly. The evaluation would lead to insights and ideas that would assist in the content architecture and content editorial.
Auditing the content is reviewing, which would reveal the exact content that is needed. Auditing would take care of fonts, types, topics, structure, quality, content gaps, overlapping, etc.
The editorial section would plan the consumer’s side of business:
The style of the content that would attract and engage.
Topics or themes that would resonate with the users.
Standards of criteria for the credible content.
There are umpteen numbers of organizations that lack the editorial insight for interactivity. This can result in errors to missing of the competitive advantage. Credible content for small businesses which is consistent in information, would enable the website to progress itself into the trusted position among the users. The right editorial team should be able to process the content and publish according to the requirements.
The architecture of the content can be defined as the scaffold that manifests to support the entire website. This is the reason that the structure should be organized, structured and repurposed to get the appropriate content in the correct place. A site map is the first step but content models and taxonomies are also needed. Once the structure has been determined, the mobile version of the website can also be introduced. Multichannel architecture are not the problems of technology but is related to content also. The right infrastructure would attain the correct consumers in the right channels.
Combining the Three to Attain Results
Prior to Launch: Before the launch of the website, the focus should be on analysis, editorial and then architecture. The architecture is last so that no time is wasted for planning for areas that are not needed. The content should be planned and then structured.
Post launch: Even after the launch, the cycle never stops. It is important to evaluate the performance of the content and to stay in touch with the industry trends. Problems and opportunities need to be addressed.
After the Google Penguin Update, content became an indispensable part of the website. Content should be planned to accomplish the objectives and fabricated to engage the target audience.
Both comments and pings are currently closed.