Role modeling in social media is referred to the various tips and tricks adopted by companies to build up their brand image and add value to their products with the help of social media engagements. If you are new to online marketing, you need to study how some of the successful social media campaigns have worked to incorporate them into enhancement of your customer base.
Role of Role Models
Role models play an important role since only some tricks work with the social media circles whereas others may backfire. So, before you embark into community building through social media, you need to go through some of the success stories of social media brand building. Each campaign has been innovative and inspiring enough to analyze them and give them a role model status.
After all, the return of investment (ROI) is what any businessman is looking for to generate more customers for his or her brand. Social media has a far reaching effect with millions of users spending hours on the Internet and interacting with their friends regarding the value of the latest products in the market.
Here are some of the top role models for successful social media engagement:
Samsung uses Facebook for larger fan base
Samsung is one of the top contenders in being a role model for social media engagement. Samsung started a new contest titled,” Like It, Reveal It, Win It”. Within the first two weeks, the Facebook page had 12,000 likes and followers, promoting their new TV like no other media. Prizes were offered in an interesting contest by unlocking pixels. This paid off beyond expectations and Samsung stood to gain a huge edge over other competitors with this social media campaign.
Intel’s Visual Life promoted through You Tube
January 2011 saw Intel launching a blogger series through You Tube and named it Visual Life. This was a series of videos where top bloggers shared their personal experiences and discussed how going digital had transformed their daily rigmarole and brought a spark in their lives. The very first video had a viewership of ¼ million online users within a span of two weeks. This generated an increase in Intel’s YouTube page hits by a whopping 200%.
Pepsi announces “Be Social” vending machines
PepsiCo came up with yet another interesting idea in social media campaigning by starting social vending machines. These vending machines were kiosk like machines through which you could send a gift in the form of a Pepsi drink. All you had to do was enter the name and mobile number of your friend and your personal message with it. This would generate a free drink to the concerned person and got Pepsi a lot more admirers on the social media circles.
Volkswagen launches a campaign via Twitter
Not to be left behind the think tank of Volkswagen came up with an innovative social media campaign through Twitter. The Planeta Terra festival in Brazil was used as a backdrop and festival tickets were offered in an adventurous virtual treasure hunt using Google Maps. The campaign was lapped up by the adventurous Brazilians and the campaign was talked about in social media campaigning circles as a brilliant and astounding successful one.
Diesel introduces Photo Booth via Facebook
This was a refreshingly new idea I social media campaigning by Diesel, a popular chain of clothes store. You could just try out Diesel brand attire, get a photo clicked and post it on your Facebook page. This attracted hundreds of Diesel fans and soon every youngster had a Diesel attired photo on his or her Facebook page. This was termed as “Mirror on The Wall” campaign and definitely qualified for analysis as a role model in social media campaigning.
In this way, role models are analyzed, studied and interpreted to showcase the importance of social media campaigning in today’s Internet driven commercial world. All businesses, new and old are now investing a lot of time and money to come up with novel ideas for social media engagement and brand building.
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