Usabilla is startup tools that help companies refine their user experience designs. Launching a new product, Usabilla Live, this collects real feedbacks from the user, right on the website. The tool measures the happiness aspect of the page. It has a feedback button that can be embedded within the site wherein which the visitors can select and rate any part, any time.
Websites and Their Purpose
Each website is created for a specific purpose. It can be developed for information, to create a community or to sell services and products. This is the goal of the website. The audience too, has an objective. This makes presentation of content an important aspect of website designers and developers. To quote Forgus, “Perception is an active process of locating and extracting information from the environment and learning is the process of acquiring information through experience and storing information. Thinking is the manipulation of information to solve problems. The easier it is to extract information (recognize) the easier our thinking process becomes.” It is our responsibility to ensure that the audience cares, and therefore, we, as developers are obligated to present information that is easily accessible and yet intuitive.
Located at the heart of Amsterdam, the organization acknowledged the importance of feedback and assisted in creating a tool that comprehended the customer’s attitude. The feedback generated would help the customer understand their end user’s reason for inclination to visit the website.
Their Usabilla Live comes with a strong contrast to the available mainstream feedback forms. Not tiring or frustrating, clicking the button provides instant feedback. The Usabilla Discover was a similar tool for the design, but the new extended version enables using it internally.
Marc van Agteren, Managing Director at Usabilla said that the new product assists in optimizing a website for emotions, enabling the visitor’s feelings to become indicators for better experience. Satisfied users are more creative, easily navigating the website and are more likely to become loyal customers. Not only is the product fun to use, it also offers a valuable insight for anybody who wants to know about the user experience and thereby increase the conversion rates. All these can easily be accomplished with understanding the feelings of the user.
Importance of this tool
It is important to design for the user. To continue boosting the performance, it is important to integrate tools like Usabilla Live. When launched last week, we were excited as opposed normal feedback forms this brought forth-live insights.
A theme of Granularity
Usabilla Live is vast apart from the other feedback collection tools. Tools like the Kampyle and the KISSinsights do not go deeper than the page level. With this, it is possible to drill into each individual element.
Individualistic Styles of the Audiences
Acquiring knowledge means modifying the existing information, skills, behaviors, values or preferences to ultimately synthesize the same. However, each individual viewer has his or her own different way to learn. Depending on the psychological status of the visitor, the developer can create websites that is able to influence the perception of the audience.
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