Instagram has changed the photo and video-sharing world altogether. The two most talked about Mobile video sharing apps, Viddy and Socialcam reported that about 4 million people downloaded these apps in just two days. As a matter of fact, after Instagram being sold to Facebook, Mark Zuckerberg has recently created an account on one of these mobile video sharing sites (Viddy) to upload the video of his dog.
These mobile sharing services not only provide the users with marketing distribution opportunity, but foster a personal video sharing experience between friends. Over the years video sharing has evolved from a hobby to a personal video sharing habit between friends, and a successful tool to monetize the video content by making it viral. Online businesses who want to use video sharing as a strategic medium to reach targeted consumers must keep up with the frequent changes in the digital world.
Why share videos?
Desktops have become obsolete. And now more people use mobile phones instead of laptops to browse the web, share an update, tweet, watch a video or share it with friends. Here are a few reasons why you need to incorporate mobile video sharing in your marketing plan, if you wish market your business online and most importantly via mobile phone technology.
Digital marketing opportunities and return on investment
If as a business, you haven’t yet incorporated mobile phone technology, you are lagging behind. With the recent surge in the sales of mobile phones, it is quite evident that smartphones will overtake laptops as a device to browse the web. Mobile video or photo sharing services will help you earn a high return on investment.
Mobile video to drive social engagement
Mobile and video have become indispensable to any marketing campaign for an increased consumer engagement with a brand. Video campaigns via mobile phones is the talk of the town. Anyone who owns a smartphone would need a mobile video sharing app as well. Downloading an app for sharing videos via mobile makes the sharing process way easier than ever.
Video content is effective
As per a recent study internet users spend an average 48 seconds on a text website and 5.5 minutes on one with a video. If your website has a video on its landing page, the chances of appearing it in the first few searches on Google are augmented by 50%. Videos make greater impact on the minds of the on-lookers as compared to the text. Many website analytics has brought forth the fact that a website having a video has low bounce rate as compared to the websites that does not have one. Viewing a video on a smartphone serves as a visual delight for them.
Mobile traffic versus desktop traffic
Mobile optimized website will lead to higher onsite conversion rates. Mobile traffic has increased with a surge in smartphone users. These users not only can share videos via e-mail but can also post them straight to Facebook and Twitter as well. Hundreds of mobile applications are being developed everyday to enhance mobile video sharing.
Most of the time when we shoot videos, we face this hassle of transferring it on other sites to be able to share it with your online groups or communities. Most of the mobile video sharing apps allow you to archive the video you’ve shot from your phone directly to the Web. And there are no compatibility issues as these video sharing apps work well almost all smartphones.
Have you benefited your business from the inevitable rise of mobile video marketing? If not, then get your video content on the smartphones of your audience today by resorting to one of the mobile video sharing apps.
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